The fourth series of hit HBO show Game of Thrones started airing in the US in April, and you can be sure the leaders of Croatia's extensive tourist industry will have been among those watching the debut.
In much the same way as New Zealand benefited from being the principal location for shooting Peter Jackson's hugely successful Lord of the Rings films, Croatia has similarly attracted thousands of tourists keen to witness first-hand the stunning locations that appear on screen.
According to USA Today, the trend is set to continue as the show becomes ever more popular, with the other locations that feature in the film Iceland and Ireland also competing for tourists bucks on the back of the show's success.
It is an aspect that senior editor for Travelzoo Gabe Saglie acknowledges as essential for Croatia's tourism industry. "Location is an important element in ‘Game of Thrones'. Basically the setting becomes another starring aspect," she said.
Places that feature heavily as awe-inspiring backdrops in the TV series include Dubrovnik and Split, both of which feature in Seafarer's Split to Dubrovnik tour – a firm favourite with clients that features a fascinating insight into the local culture and plenty of opportunities for sun worshipping.
Both of these authentic Croatian towns demonstrate the unique architecture and atmosphere that makes their appearances in Game of Thrones so distinctive. Actually visiting is all the more fun for the aspects that simply don't translate to the screen, including the mouthwatering cuisine and gorgeous weather.
If you fancy seeing Sibenik – another location you'll recognise from the TV series – the Central Dalmatian itinerary showcases this beautiful historic town in all its glory.
What's more, visiting with Seafarer, you can be sure of witnessing these incredible places minus the gruesome battles and murderous characters that feature so heavily in Game of Thrones.