The warm weather is well on its way for Britain, but many are seeking a guaranteed break in the sun this year by heading out on a cruise holiday – just to ensure they get their recommended dose of vitamin D for 2014.
This is according to American Express Travel Insurance, which claims that 32 per cent of its customers have their hearts set on taking a cruise this year. Out of the 250 counsellors surveyed as part of the research, a total of 43 per cent said they had received more requests for cruise bookings in 2014.
A number of further fascinating insights were flagged up in the data, such as the average cruise length that customers sought – seven nights.
Although 27 per cent of agents reported a high level of interest in large-scale vessels, it was the smaller-scale ships that soared in popularity with 36 per cent of customers ready to hop on sailing catamarans and mega yachts which are of course Seafarer's speciality.
Meanwhile, 71 per cent of respondents noted a rise in river-based cruise trips, such as Seafarer's Classic Rhine and Best of Holland and Belgium holidays.
With more choice than ever available, it is no wonder that more people than ever before are jumping on cruise vessels.
The survey also pointed towards an uptake in cruises for the entire family, with options for customising cabins to suit children and adults proving particularly popular.
"As the travel industry continues to experience exciting changes in 2014, one of the fastest growing trends in travel involves the entire family," said Vicky Garcia of American Express.
"Instead of taking solitary trips, family members are pooling their resources to take advantage of multi-generational travel deals," she added.
Seafarer is currently promoting just such a deal that allows the kids to enjoy the trip for free, paying just flights and and port charges on Variety Cruises when sharing a cabin with a parent.